Magazine Design
K-World
K-World is a magazine focusing on Korean pop culture, which was created as a school assignment for the Publication Design course at USYD. The project received a high distinction (HD) grade.
Duration
Aug 2020- Oct 2020
Tools
Indesign
Type
Visual Identity
Role
Visual Designer
K-World
Magazine Design
K-World is a magazine focusing on Korean pop culture, which was created as a school assignment for the Publication Design course at USYD. The project received a high distinction (HD) grade.
Duration
Aug 2020- Oct 2020
Tools
Indesign
Type
Visual Identity
Role
Visual Designer
K-WORLD is a magazine that introduces Korean pop culture.Entertainment and fashion are the key contents of this magazine.Not only will the magazine include columns on Korean pop music and idols, but it will also include recommendations for movies and dramas worth watching, as well as the latest fashion trends and the fanciest photography trends.
The demographic is a group of 18-25 year old women from any racial, anywhere, who are passionate about K-POP and fashion trends, but not excluding young men who are into this type of fashion and culture. The K-WORLD readers are edgy, stylish, and like to be unique.
Discover
Pets keeping essentials
Initial research focused on identifying target users for the robot pet sitter through background research to better understand the user's needs in terms of pet keeping as well as measuring the importance of these needs within the target user group.
FOCUS AREAS
01
What groups have the greatest demand for pet robot sitters?
02
Which features are essential to raise pets?
03
What technology products exist for smart pet keeping?
04
What are users current pain points with existing products?
Background Research
Do you Know that?
197%
increase in the number of pet dogs and cats in China relative to 2017, expected to overtake the US by 2024.
10.8%
growth for pet cats in China in 2020, much higher than the negative growth of pet dogs.
24%
cat owners in China aged 16-25 years old. They have a higher demand for smart pet products.
500%
growth in consumption of smart goods for pets in China by 2020.
Source: 2021 China Pet Industry White Paper
Online Ethnography
Based on background research I identified Chinese cat owners as target users and conducted an online ethnography of them on Chinese social media and e-commerce platforms to understand the essential needs of cat keeping and which smart products and features they are using and how they are experiencing them.
A monitoring camera is essential for me to keep an eye on him, not only to accompany him but also to make sure he's okay.
Cats are not expressive and it is difficult for people to notice anything unusual. I often fail to find out in time that my cat is sick.
I rarely spend enough time with my baby, I use the automatic feeder but I am worried about his lack of exercise and company.
KEY INSIGHTS
01
All users used a combination of multiple products to feed, monitoring and accompany cats.
02
Users value the importance of remote control of the robot's switches and separate control of individual functions.
03
Many people think there is a lack of products to track their pets' health.
04
A feature that monitors pet health indicators and alerts abnormalities in time is much needed.
05
Monitoring cameras that can communicate in both directions make users feel better about accompanying their pets
06
Most users find the game feature very useful for relieving pet loneliness and alleviating their guilt of not being able to be there.
Competitive Analysis
Competitive analysis was conducted to determine the features, strengths, weaknesses and user feedback of the smart pet products currently existing in the market to inform MEOW's features and information structure.
Job To Be Done
Combining key insights from the preliminary analysis, Job To Be Done was conducted to rank the outcomes and satisfaction, and got some design opportunities to focus on. The results showed that health was the most important user concern and needed to be addressed, followed by the play and feed.
Define
Carving out a niche in an emerging market
Create user profiles and personas based on the insights gathered from the discovery stage to further understand the goals of the target users and what features and functions are most important to them, in order to narrow down and prioritise user needs and pain points to guide the ideation process and the design of the user interface.
User Profile
An user profile was created to detail the typical user of a pet-sitting robot based on the information obtained from the user research in order to understand and identify the needs and preferences of the target users.
User Persona
Ideate
Focus on the health function
Afterwards, having all these users' issues and needs in mind, I focused on addressing the "How Might We allow users know their pets’ health status" statements. Rough sketches and lo-fi wireframes were created at this stage.
Sketches
Rough sketches to help me quickly record my initial thoughts and brainstorm my new ideas and share my views with the group to select the best one for development and iteration.
Wireframes
Based on the sketches and the group's feedback, a wireframe and the first high fidelity screen which is Home page based on the wireframe were created to obtain further feedback and iterate in an intuitive way.
Test
Focus on the health function
Two rounds of user testing were conducted, including obtaining feedback from clients to determine where improvements could be made to meet users' expectations, needs and desires.
Testing Results
01
The status of robot device is unclear.
02
Some uncommon icons and unnecessary information can lead to user confusion.
03
Navigation from home to medical record
and health index is troublesome.
04
Quick edit medical record and turn on/off the robot are not available.
05
The most basic monitoring functions are not highlighted enough.
06
The angle of monitoring cannot be controlled by the user.
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Visual Choice
Concept and Moodboard
Inspired by Esquire and Dazed magazines, as well as promotional posters for designer brands such as Ader Error.
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Solution
Final Design
To emphasize the creativity and chic fashion sense of the magazine, the bold and impactful Impact font is used for titles, while vibrant color blocks and color clashes are boldly incorporated. The layout also breaks conventions to create a distinctive look.
HOME PAGE
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Basic Functions
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IB Center
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